Which Scotch brand is an example of an upsell?

In the context of Scotch brands, Johnnie Walker Black is often viewed as an upsell because it is a more premium offering compared to standard blended Scotches. It holds a reputation for being a step up from entry-level options and is recognized for its complex flavors and smooth finish. Johnnie Walker Black is frequently recommended to customers looking to elevate their drinking experience beyond basic blends.

In contrast, while Glenfiddich, Macallan, and Lagavulin are indeed well-regarded Scotch brands, they cater to specific preferences and can represent standard selections on their own, whereas Johnnie Walker Black stands out as a more easily identifiable upsell option. It is common for establishments to encourage patrons to consider Johnnie Walker Black if they typically drink lower tier options, thereby enhancing their overall experience.